# Payam Help Center - [Introduction](https://help.payam.africa/index.md): Learn to set up your store and sell through your online store, WhatsApp, and in-store POS. - [Get started with Payam](https://help.payam.africa/merchants/get-started.md): Create your account, set up your store, and activate selling. - [Store setup states](https://help.payam.africa/merchants/setup-states.md): Understand why a store or sales channel is waiting for setup. - [Use the merchant dashboard](https://help.payam.africa/merchants/dashboard-overview.md): Read store setup, quick actions, and the live business overview. - [Manage products](https://help.payam.africa/merchants/products.md): Find and organize products in the merchant dashboard. - [Product variants and inventory](https://help.payam.africa/merchants/variants.md): Sell sizes, colors, and other options with their own prices and stock. - [Categories and tags](https://help.payam.africa/merchants/categories-tags.md): Organize products for browsing and internal management. - [Discounts and promotions](https://help.payam.africa/merchants/discounts.md): Create codes, automatic offers, order-value discounts, and free delivery. - [Work with a large product catalog](https://help.payam.africa/merchants/catalog-operations.md): Search and filter products, import or export data, bulk edit, and use barcodes. - [Manage orders](https://help.payam.africa/merchants/orders.md): Track purchases and draft orders. - [Manage customers](https://help.payam.africa/merchants/customers.md): Find, add, import, and update customer records. - [Customer segments](https://help.payam.africa/merchants/segments.md): Group customers by orders, spending, location, and activity. - [Delivery and fulfillment](https://help.payam.africa/merchants/delivery.md): Set business hours and decide how customers receive orders. - [Review and act on an order](https://help.payam.africa/merchants/order-actions.md): Inspect payment and fulfillment, link a customer, invoice, duplicate, cancel, or refund. - [Create and manage draft orders](https://help.payam.africa/merchants/draft-orders.md): Prepare an order before finalizing it for a customer. - [Set up your online store](https://help.payam.africa/merchants/online-store.md): Review your storefront, menu, pages, and theme. - [Design and publish your storefront theme](https://help.payam.africa/merchants/storefront-theme.md): Choose a theme, edit sections and styles, preview each screen, and publish your changes. - [Configure storefront settings](https://help.payam.africa/merchants/storefront-settings.md): Set branding, search, customer contact, domain, and search appearance. - [Build storefront menus and pages](https://help.payam.africa/merchants/storefront-menus-pages.md): Organize the main menu, footer links, and informational pages. - [WhatsApp store](https://help.payam.africa/merchants/whatsapp-store.md): Share your shopping link and manage the WhatsApp customer experience. - [How WhatsApp shopping works](https://help.payam.africa/merchants/whatsapp-shopping.md): Understand the customer conversation, order alert, and merchant follow-up. - [Set WhatsApp messages and numbers](https://help.payam.africa/merchants/whatsapp-settings.md): Customize the shopping greeting and choose where alerts and customer messages go. - [Set up in-store POS](https://help.payam.africa/merchants/pos.md): Configure in-person checkout and open POS on a device. - [Configure POS checkout and security](https://help.payam.africa/merchants/pos-settings.md): Review order defaults, tax, receipts, payment methods, discounts, and manager controls. - [Install and manage POS devices](https://help.payam.africa/merchants/pos-devices.md): Open the store-specific till, install it, and check device activity and sync. - [Make a sale in POS](https://help.payam.africa/merchants/pos-sales.md): Build a cart, take payment, deliver a receipt, and follow up on an order. - [Set up the POS device and printer](https://help.payam.africa/merchants/pos-local-settings.md): Review local device settings, receipt printing, staff PIN, and the customer display. - [Manage POS transfer accounts](https://help.payam.africa/merchants/pos-transfer-accounts.md): Set the bank details shown when a cashier records a transfer payment. - [Analytics and reports](https://help.payam.africa/merchants/analytics.md): Explore sales, products, customers, channels, and payment trends. - [Finance and settlements](https://help.payam.africa/merchants/finance.md): Review sales money, pending payouts, settlement history, and your payout account. - [Set and verify your payout account](https://help.payam.africa/merchants/payments-payouts.md): Add a settlement bank account, change it securely, and trace a payout. - [Invite and set up staff](https://help.payam.africa/merchants/staff.md): Give team members dashboard access, POS access, or both. - [Account and profile](https://help.payam.africa/merchants/account-profile.md): Switch stores, update your details, and manage sign-in contacts. - [Subscription and billing](https://help.payam.africa/merchants/subscription.md): Review your Payam plan, POS access, payment method, and billing history. - [Store settings](https://help.payam.africa/merchants/settings.md): Find each setting for your store, checkout, notifications, taxes, and documents. - [Configure checkout](https://help.payam.africa/merchants/settings-checkout.md): Choose the customer fields, address requirements, order code, and instructions used at checkout. - [Set business notifications](https://help.payam.africa/merchants/settings-notifications.md): Choose notification recipients, events, and delivery channels. - [Set tax and transaction fees](https://help.payam.africa/merchants/settings-tax-fees.md): Configure taxable sales, category exceptions, and who covers Payam fees. - [Customize receipts and invoices](https://help.payam.africa/merchants/settings-documents.md): Choose document content, payment terms, and shopper actions. - [Merchant FAQs](https://help.payam.africa/merchants/faq.md): Quick answers about setup, sales channels, staff, payments, and account access. - [Troubleshoot common merchant issues](https://help.payam.africa/merchants/troubleshooting.md): Check setup, publishing, stock, alerts, POS access, and settlements. - [Before you share your store](https://help.payam.africa/merchants/best-practices.md): A practical launch check for products, checkout, channels, and operations. - [Contact support and secure your account](https://help.payam.africa/merchants/contact-safety.md): Find the right Payam form for support, compromised access, or a fraud report. - [Merchant privacy and legal documents](https://help.payam.africa/merchants/privacy-legal.md): Find Payam's current merchant terms, privacy policies, and acceptable use rules. - [Shopping with a Payam store](https://help.payam.africa/shoppers/overview.md): Understand who handles product and order questions. - [Checkout help](https://help.payam.africa/shoppers/checkout.md): Review your order before placing it. - [Get help with an order](https://help.payam.africa/shoppers/order-help.md): Find the right person to contact after placing an order. - [Shopper FAQs](https://help.payam.africa/shoppers/faq.md): Quick answers about checkout, delivery, payment, and order problems. - [Shopper privacy and support](https://help.payam.africa/shoppers/privacy-support.md): Find the official privacy policy, contact form, and safety resources. 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